Air Protect Technology should be mandatory in every car seat in our option. We don’t sell every brand of Baby Car Seat under the sun. We have learned over the years through our extensive experience and research, that there is a lot more than meets the eye when it comes to child car seat safety. You can’t just assume that a brand name is the best because it is well known.
Unfortunately, marketing, cleaver strategies of controlling safety standards committee’s etc. can all influence scenarios that give certain companies certain advantages when it comes to marketing and consumer perception. As we all know, sometimes perception is not reality.
We are different from most baby stores – we don’t get sucked in to those strategies of forcing us to position those brands in our store so that they dominate any of the more superior products and disadvantage those brands that have a superior product.
We want you, our customer to be fully informed and give your child the best possible safety on the market.
Firstly, the most important statistic is that 40% of child injuries in a car seat are caused by side impact type accidents. Companies like Safety 1st and Maxi-Cosi know that if that statistic can be reduced – they have saved a lot of lives around the world.
This is why the Air Protect Technology was born. Air Protect is available in baby capsules, convertible car seats, forward facing car seats and booster seats.
| For over 25 years, Safety 1st & Maxi-Cosi has been providing innovative products all over the world to help provide a safer environment for children. It is in this tradition that they announced Air Protect™ Side Impact Technology.What is Air Protect™ Technology?Dorel Juvenile Group’s patent pending Air Protect Technology is one of the most innovative safety features ever offered in a car seat. It is an innovative technology that helps protect our children during side impact collisions where they are most vulnerable – the head. | ![]() |
How does Air Protect work?
Two layers of defence in a side impact crash
Through the precise release of air, Air Protect compresses and shields children from side impact intrusion and immediately reduces crash forces at the most critical spot: around a child’s head. Air Protect does this by extending ride-down, the amount of time it takes to slow a child’s movement in a crash.
Why is Air Protect different?
Primary Focus on Head Protection
Air Protect Technology has been designed to defend against one of the biggest threats to children on the road today – side impact collisions. The placement of Air Protect Technology on the car seat diverts crash forces away from the child’s head, one of the most vulnerable places in a side impact crash.
The graph reflects the dispersal of head acceleration impact in one of our child car seats with Air Protect installed compared with one of our seats without Air Protect. Air Protect goes beyond the testing required by the Australian Standards (which are the toughest in the world). Air Protect has been tested at Kettering University Crash Centre (Michigan, USA) with forces up to 1000kg. This means your most precious cargo will be well protected in the event of an accident.